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Sam Richter's Biography


Sam Richter is an internationally recognized expert on sales intelligence
and online reputation management. His award-winning experience
includes building innovative programs for start-up companies and some of
the world's most famous brands.

Sam is founder and CEO of SBR Worldwide/Know More! and the Social
Selling Institute. Through his Know More! business improvement program,
Sam has trained leading organizations and entertained tens of thousands
of persons around the world to rave reviews. Sam’s programs promise to
be the highest-content, most take-home-value program attendees have
ever experienced.

Since 2010, Sam has annually been named by InsideView as one of the
Top 25 Most Influential People in Sales, and he was also named as one of
the Top Chief Marketing Officers on Twitter. Sam has been featured in
thousands of television and radio programs and national and online
publications.

He is the author of the best-selling book, Take the Cold Out of Cold
Calling, considered the preeminent publication on finding information
online and using it for sales success.Take the Cold was named "Sales Book
of the Year" by the American Association of Inside Sales Professionals, and
it was also named a "USA Book News Winner" and a "Sales Book Awards
Silver Medalist."

For more than six years, Sam was president of a not-for-profit business
library, where he led the transformation of an eighty-five-year-old private,
non-profit business research organization into a nationally renowned
institution serving entrepreneurs and small businesses via cutting edge
online resources. Sam also spent more than eighteen years in the
advertising, public relations, and e-commerce/e-marketing industry
owning his own firm and working for internationally recognized
organizations as a creative director, group director, and marketing
director. Sam has created programs for companies including Microsoft,
Coca-Cola, Major League Baseball, Northwest Airlines (Delta),
Kraft/Nabisco, Polaris Industries, National Geographic, 3M, Brunswick, and
other large and small firms.

Sam has won regional, national and international awards including Best of
Show and Gold Awards at numerous sales and marketing competitions,
Webby Awards, and a Gold Award at the International Film Festival.


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