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don yaeger | presentations

What Makes the Great Ones Great
Don teaches the habits of high performing individuals, and guides your team on a personal pursuit of greatness. He will take your team on a journey through the career defining moments, and teaches your team the lessons learned from those such as Walter Payton, Warrick Dunn, Michael Jordan, and John Wooden.
*Part of this keynote includes 16 characteristics of great champions.

What Makes the Great Teams Great
Great teams are always studying and learning from other great teams. In this program Don will teach your team their lessons that will help grow a winning culture within your organization. He will share stories from the coaches and CEO's who took their teams and companies from good to great. He will help you understand the WHY behind the team's assignments, decisions, and goals.
*Part of this keynote includes the 16 lessons of great teams.


Turning Adversity into Advantage
Don, a cancer survivor, relates stories and lessons taken from those who have encountered great challenges and become better, not in spite of them, but because of them. In this speech, he reminds his audience that adversity is one of the most potent forces in life - it can build you up or tear you down. Your reaction to adversity – big or small – shapes your character, clarifies your priorities and defines your path. And, as described in this speech, it can fuel your greatness. He has discussed this subject with athletes and entertainers like Tim McGraw, who watched his father lose a battle with brain cancer. McGraw's experience preceded the release of the monster hit, "Live Like You Were Dying."

All I Really Need to Know, I Learned in Little League
Sportsmanship, Leadership, Teamwork, Honesty and Humility: Through emotional, personal stories, Don shows how these and other life lessons are learned in little league. Don tells how legendary Alabama Coach Bear Bryant used football to break down racial stereotypes and how Bryant's decision impacted many in the South. He also details how the US government uses sports to help rebuild the fabric of fledgling democracies. From his experiences in Iraq, Don reveals that one of the first moves made after Saddam Hussein was captured was the successful restoration Iraq's sports community, providing Iraqi youth with opportunities to compete in soccer, basketball and track. Why? Sports give communities, families and friends something positive to rally around.

What Will Your Legacy Be, And What Are You Doing to Ensure It?
In today's "live-for-the-moment" world, few of us have given thought to the legacy we will leave behind. While working with two exceptional athletes - Walter Payton and Tug McGraw - as they were battling for their lives, Don spent hours discussing the subject of legacy with them. Both men provided lessons that changed Don's life - lessons too important not to share.

1. Building Your Personal Brand
2. Institutional Reputation Management
3. Crisis Management
4. When the Media Comes Calling

Building Your Personal Brand
Everyone recognizes the value of a brand. In fact, BusinessWeek magazine once said that Coca-Cola’s brand alone is worth $67 BILLION. But you don’t have to be a Fortune 500 company to be a brand. Today, in the Age of the Individual, every one of us is a brand. And, just as executives at Coca-Cola must do, it is your responsibility to increase your brand value daily.

Don Yaeger is a nationally recognized expert on the development of Personal Brands, having worked with business leaders, elected officials and world-class athletes on building their brands. In this workshop, Don challenges your audience members to work on the fundamentals of personal branding, including: identifying what they want their brand to be; understanding what intentional acts they must take to get to that place; and discussing the responsibilities of brand ownership.

Why should your employees or members attend this session? Because those who possess, develop and constantly work on their personal brand find their path to professional success a little smoother. People do business with those they enjoy, trust and respect, all are characteristics of a strong brand. Like most skills, some people do these things intuitively. But, most of us must work on these things intentionally. This program lays the framework for that growth.

Institutional Reputation Management
Don Yaeger, a seven-time New York Times best-selling author, major newspaper veteran and former Sports Illustrated associate editor, has covered some of America’s most challenging stories over the last two decades. This session will cover everything from tips on how to create a well of good will with today's media to developing a communications plan to guide you through any potential crisis.

Crisis Management
As the author of the best-selling book on the Duke lacrosse scandal - a spectacular example of poor crisis management - Don has studied ways to prepare for and manage potential crises. This seminar is a shortened version of a one-semester course that he taught at a major university.

When the Media Comes Calling
In today's age of instantaneous communication, companies and individuals alike need to be more knowledgeable than ever when it comes to media relations. If a member of the press contacts you, will you be ready for that call? How will you react when a question comes your way that you weren't expecting? And what if you actually want to tell your story? Is there a trick to getting a reporter to see your story as worth telling?

Don Yaeger has developed a national reputation for answering these questions. His expertise has been sought out by countless high-profile athletes, business leaders and elected officials. As a New York Times best-selling author and former associate editor of Sports Illustrated, Don has been on both sides of the microphone. He has conducted interviews around the globe and has been interviewed on countless national television and radio shows about his work. His 20-plus years of experience gives him the qualifications to teach you how to win the battle between a professional interrogator and an amateur respondent.

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